Google phone will promote the growth of mobile advertising
IPG analyst Brian Wieser is expected the United States mobile phone advertising in 2009 would up to 229 million U.S. dollars but 2008 with169 million U.S. dollars,increase of 26%.
Wieser said that despite the economic downturn over the past few months, but the mobile phone advertising is still the U.S. advertising industry, one of the fastest-growing media. Mobile ad spending will double in 2011, reaching 409 million U.S. dollars.
With Google Android mobile operating system into the field, which is to speed up its mobile Internet strategy and development of mobile advertising as part of marketing.
Google CEO Eric Schmidt said last month: He expects this year’s Android system is extremely strong growth, many wireless operators and handset manufacturers will be out in the heavy end of the year. Market research firm NPD, said the first quarter of this year, the so-called Google phone in the smart phone sales in the fifth.
Wieser said in the report on mobile advertising market is to be the cell phone market, mobile Internet and a variety of cell phone use by drivers, will be large-scale growth trend. The market is not a single ad platform, but rather focus on portable devices have a vertical height of the advertising model broken down media

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